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Are you managing a Facebook page and NOT using these extremely useful features?

Are you managing a Facebook page and NOT using these extremely useful features?

Facebook rolls out new features regularly. It is one of the most effective mediums for attracting customers for businesses today. That is why establishing a Facebook presence as well as Facebook marketing are important for established businesses and startups alike. A Facebook page for your business or idea helps you raise brand awareness, market effectively, and reach out to an active base of people you know are interested in engaging with you.

It’s not just the businesses, however, but the content creators too need to learn to benefit the most out of the useful Facebook features for pages. Here are five of our favorites that you might not be aware of, but will certainly help you utilize your existing Facebook fan base better, as well as enhance reach.

1. Suggest Your Page to Email Contacts

Getting started with Facebook? Need that initial push for your brand page to start booming? Suggesting your Facebook page to your email contacts is a great way to do just that. The suggest page option offers a variety of email integration options to choose from. Just upload your contacts from your preferred mailing service and voila! There’s a limit of uploading no more than 5000 contacts per day, however, but that is quite a huge number of startups and struggling pages.

2. Audience Insights

Something that has gotten better with the prevalence of paid advertising is the audience insights feature. It is Facebook’s way of helping pages tailor content to their majority audience. Based on that, you can find out just what kind of audience you’re attracting, and the direction you need to take with your content and advertising for maximum benefits. When your sponsored posts are tailored to align with the likes and preferences of your majority audience, you will definitely experience a higher ROI.

3. Pages to Watch

Pages to watch is an awesome feature that deserves as much praise as it can get. Using this feature enables marketers to follow up to 100 different brand pages. The pages to watch option that can be accessed from the Insights tab then lets you see engagement and audience growth of these pages, filtered by top posts over the past 7 days, compared to your own! Facebook even lets you check out their top posts for the week. It is a great feature to stay motivated and see how well you are doing in terms of reach and growth.

4. Customize Page Layout

A newer and less known about feature is the change the default page layout feature. Based on your page type from the available options like services, non-profits, restaurants, etc. you can choose the specific layout template that suits your page the best.

5. Add Automatic Captions to Video Ads

Video ads are cool. Keep them short, to the point, and people will definitely pause scrolling to see your message in its entirety. What people absolutely detest is videos playing up loudly when they don’t expect it. They prefer retaining the choice to opt in to sound in their hands. So, your video needs to deliver its message without sound as well and while you may follow that methodology most of the times, Facebook lets you add automatically generated captions for when you can’t. So that your message gets across regardless of sound.